Author: Jens Kocab & Dr. Florian Heydenreich

Lecture Dr. Florian Heydenreich & Jens Kocab, Linde MH: Will sales die out due to digitization?

"Customers today expect a much higher level of competence from the field force in analytics and consulting." Highlights of the presentation by Dr. Florian Heydenreich, Vice President Sales & Service Germany Dealer Network & Key Account, and Jens Kocab, Head of Digitalisation at Linde Material Handling at solutions.hamburg 2018.

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Interview Jens Kocab & Dr. Florian Heydenreich: Will sales die out due to digitization?

The sale of "classic" capital goods also requires customer proximity and excellent product knowledge in order to be able to offer customers individually tailored sales and service solutions. Dr. Florian Heydenreich, Vice President Sales and Service Germany and Jens Kocab, Head of Digitalisation at Linde Material Handling GmbH, talk in an interview about how digitisation will change classic sales and business models in the coming years.

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