Author: Marko Graichen

When Manufacturers Become Dealers

The retail sector is in a constant process of change. While the stationary retail sector in particular continues to come under pressure from the ongoing e-commerce boom, completely new opportunities are opening up for other market participants. It has probably never been so easy for manufacturers to enter the end-customer business themselves and bypass previous intermediaries such as wholesalers and retailers.

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More than just text and images

I need to see, touch and try a product before I buy it." This conviction is still widespread among many customers even in times of rising sales figures in online trading. A comprehensive digital product presentation can help to compensate for this supposed disadvantage of e-commerce. However, small and medium-sized retailers in particular often do not make sufficient use of their opportunities.

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