Category: Issue #0.3

"The machines are networked, but people's minds are in a highly competitive mode that significantly hampers networking." Highlights of the presentation by Prof. Ulrich Weinberg, Head of the School of Design Thinking at the Hasso Plattner Institute in Potsdam at solutions.hamburg 2018.

In an increasingly digitalized world, the pressure for change on companies and organizations is growing almost exponentially. With traditional, individual-oriented models of thinking, this pressure can be countered less and less. In the view of Prof. Ulrich Weinberg, a new, networked, team-oriented practice is necessary instead. In an interview, the director of the School of Design Thinking at the Hasso Plattner Institute in Potsdam talks about this change.

"Cross-functional teams are not an end in themselves. They integrate all necessary skills into the team and thus avoid dependencies on others." Full video recording and highlights of the presentation by Tim Rudolph, Head of Digital Lab, Hermes Germany GmbH at solutions.hamburg 2018.

Many companies have founded very different labs in recent years. One of them is the logistics company Hermes, whose Digital Lab identifies innovation topics for the company and examines them for their potential in real life. In the interview, he shares his experiences of what is necessary for labs to work successfully.

"Digitization has many faces. There is no such thing as a one-size-fits-all solution. Digitization is always individual, customer-dependent, topic-related." Highlights of the presentation by Tim Döppner, Head of Commerce Solutions/Head of IT at Lidl Digital at solutions.hamburg 2018.

The sale of "classic" capital goods also requires customer proximity and excellent product knowledge in order to be able to offer customers individually tailored sales and service solutions. Dr. Florian Heydenreich, Vice President Sales and Service Germany and Jens Kocab, Head of Digitalisation at Linde Material Handling GmbH, talk in an interview about how digitisation will change classic sales and business models in the coming years.

"Everything that can be automated will be automated. Everything that can't be automated will be extremely valuable." Highlights of the presentation by Marcus Franke, Vice President Strategic Business Solutions, at Coca Cola CCEP at solutions.hamburg 2018.