"The customer wants it digital!"

An insight into the currently youngest private health insurance company in Germany: How ottonova digital has started in one of the most regulated markets and how, in contrast to all other insurance companies on the market, it has enormous advantages through purely digital processes.

 

Detlef Gaster: Dipl. Wirtschaftsingenieur // Project Manager // Process and Requirements Manager // Head of Product Development // Responsible Process and Product Manager; M&A // Lead Project Manager

 

Key Takeaways "The customer wants it digital!"

  • The insurance industry is the only one that does not yet offer its customers convenient, intuitive and integrated digital solutions.
  • For example, health insurance companies do not support their customers when they need them most (disease prevention, case, doctor search, appointment organization). The only points of contact to the customer are
    mostly the filing and claims management.
  • ottonova takes a different approach:
    • customer interaction
    • Everything online & mobile
    • Focus on prevention
    • 24/7 reachable
    • Integrated health ecosystem
    • 100 % tech DNA
  • In June 2017 ottonova was approved by the Bafin. The approval process ran very favourably on the part of the Bafin.
  • ottonova has developed a modular and open healthcare technology platform. A middleware enables innovative customer interfaces. Highly modular and scalable APIs also ensure third-party integration.
  • An example of an innovative customer front end is the concierge service, which arranges appointments with doctors and answers all questions about one's own health via chat. Video chats with physicians also enabled service providers to be integrated into the platform.
  • Vision for the future: Health services are to be made even more personalised and proactive.

 

Full lecture in live recording

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